Why Drinking Top Shelf Will Save You Money

December 3, 2013

Our friends over at Deadspin looked into the economics of a drink at the bar. Basically, what it all boils down to is this – go ahead and drink the good stuff. Oh, and, you know, use Distiller to pick out what good stuff you want. Cheers!

The worst deal for the consumer is bottom-shelf liquor. The bar can get a liter of generic vodka for $7; now they’re down to 31 cents worth of booze per drink as opposed to the $1.22 they shell out for Stoli. Throw in the 13 cents worth of soda and nonsense and it’s 44 cents for a drink they sell for $5.75. That’s a markup of 1,206 percent, with the cost to the bar only 7.6 percent of the customer’s price.

Why The Hell Does Your Drink Cost So Much? [Will Gordon // Deadspin]

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