I want to love this bourbon, I really do. It has strong flavors and complexity you wouldn't expect from 3 years in the barrel, so the whole "Texas climate," isn't a gimmick. It's a cool bottle, and delivers on the sweetness of a wheated whiskey. They only thing I don't love is the price. At $60, I could see this as a serious contender for people's wallets. At $40 it would practically fly off the shelves. But at $80 it's really hard to justify over plenty of other great bourbons for half the price. The price is really what drops the rating for me, because otherwise I'd be ranking it a 4.5 easily. But who knows, at the rate of inflation and the whiskey market, $80 might just become the new $40 and we'll be begging to buy this.