I picked up a bottle of the new ET BiB (now that it's owned by Sazerac, not Brown Foreman). I can't compare it to the old as I never had the pleasure. What I can say is this newer juice is good, but thin and simple. Certainly worth $22 for a liter, especially for cocktails, but the proof bites more than I'd expect at 100, while simultaneously failing to really coat my mouth. Above average, especially for the price, but nothing to write home about. I think I'd still take Evan Williams BiB over it.