Nose is light only at first glance, and then corn, and nothing but corn. The sweet smell gives way to just a bit of oak, but no char or smokiness abound. Low proof delivers the obvious downfall of no cask flavors upon tasting, which is a shame because I can tell this would be well enhanced at a higher proof. There are small bits and pieces of flavor profiles bouncing around, but all is overwhelmed by the corn. Sweetness does in fact blend into some smoky cask, but it's very subtle and gives way to the corn yet again for the finish, with a small oak sidecar. I can see now why this is popular; this is a clear winner for those who protest the wheated whiskeys and bourbons to the point of wanting the opposite end of the spectrum. Plus, it's dirt cheap, and that's what everyone seems to want. I can't really see the appeal to it, but more importantly, I'm finding it very hard to distinguish against other bottom shelf bourbons of the like, and that's why I have to rate it as such.