Fantastic bourbon! I honestly believe this may be the best one I've had yet and it's only made better by the fact that it is reasonably priced. I've just tried it neat to get it straight taste of it, but I am curious if an ice cube will wake the flavors. The official review says cherries on the nose and pallette, and I have to agree to some extent. Plum however is much more prominent in my opinion. Wonderfully rich flavor, complex only in the fact that you can taste so many different things and are left pondering what was strongest in that last sip. So you take another sip and repeat the process. One moment it is cherry, the next plum, then... what is that ? Brown sugar? Butterscotch? I don't know what it is, but I am sure as heck enjoying the repeated tasting to try and find out. The finish is very oaky and aromatic in the fact that I swear I smell more than I taste. It's not floral nor fruity, but it is sweet and maybe dark dried fruits heavily flavored by the oak. It's just damnably enjoyable. I honestly cannot say enough good things about this bourbon. I don't think that it is a rare bourbon in so much as availability, but it is definitely rare in the fact that it is affordable and very high quality.