It smells like fruit punch cough syrup. It tastes even more like fruit punch cough syrup. It gets a bit better with a few more sips, though. I love sweet liqueurs, but this just tastes too much like cough syrup to be very enjoyable. I’ll drink it, but I won’t be buying a full-size bottle. I like the company’s plain White Lightnin’ much better. $2.99 for a 50 ml sample mason jar at Total Wine & More.