It’s got a pleasant-enough blackberry aroma, and it’s only 40 proof, so it doesn’t smell like blackberry cough syrup. It doesn’t really taste like cough syrup, either, unlike the company’s Hunch Punch Lightnin’. That being said, it’s not very interesting at all, just a little blackberry and a little alcohol. I’d rather sip the company’s White Lightnin’. $3.29 for a 50 ml sample mason jar at Total Wine & More.