Nose: Hot! Brown sugar and lots of spice. Oak and a bit of char underneath a base of dark red cherries. An interesting banana/apple and some orange peel after it sits a while. Water opens up a whole new world of vanilla, toffee, and more brown sugar while hiding the cherry notes.
Palate: Thick and juicy! Ripe cherries, cinnamon spice, oak, and pepper. Brown sugar. Thin and hot on the way down, not all that complex. Adding water brings out a lot more spice and spreads it out into a slowly changing spice note rather than a short spike of spice.
Finish: Medium length. Brown sugar and heat for a while. Maybe a bit of dusty corn on the back end.
Conclusion: Not sure i this lives up to the hype, it's pretty simple, but definitely enjoyable. I'll approach this again after a week or so and see if my taste for it improves.