For a person accustomed to the rank harshness of Bacardi rums (and who assumed she didn't like rum based solely on this experience. I am still learning and have recently found rums that are actually delicious) this is nearly a sipping quality rum. Very little harsh alcohol burn on its own. Sweet, but not cloying. Best from the freezer. Vanilla, caramel notes dominate, with a light smokiness. Mixes well (I am currently enjoying it in a rum flip); an excellent rum for the price.