A striking aroma right out of the bottle, no nosing necessary. While it edges toward pungent, there is some intrigue about it. Earth, bitter roots, medicine, some citrus, rain-soaked campfire ash. Not phenolic, like a peated scotch... more like, "evocative." of smoke. Not explicitly bad, but also not a selling point. Unique, no doubt. Unusually cloudy. Whereas most liqueurs are transparent, no matter how dark, this is milky and opaque - a chalky chocolate brown. Not explicitly bad, but also not a selling point. Unique, no doubt. An above-average sweetness opens the palate, quickly revealing veins of smoked vegetation and a rich, molasses-y pumpernickel rye, then rides a building wave of bitterness throughout the mouth, which echoes for minutes. Rhubarb, obviously, but not your grandma's pie (maybe your nonna's, though). Cola. Oregano. Citrus. Menthol. Walnut. Toothpaste. Cocoa. Fennel. Explicitly: not bad, and grows on you as you start to see how it all comes together... there is the selling point. Unique, no doubt.