Nose - dry grain, bitter herbal notes, black pepper, dusty bland sweetness, mild to moderate ethanol burn. Taste - sweet grain, black pepper, unidentifiable citrus zest, bitter herbal notes, bland corn sweetness, paper, mild to moderate alcohol bite, finishing medium short with citrus, sweet grain, and bitter herbal notes. This is essentially a Tito’s knockoff sold by Total Wine. It shares many of the same qualities, and I would likely be hard pressed to tell them apart. The nose is extremely similar, albeit maybe a bit more herbal and alcoholic. The palate follows suit, but the strong paper note I find on Tito’s is thankfully softened. Without comparing them head-to-head, I’d say the Tower is a bit better, but it’s too close to call. I think they’ve succeeded in making a reasonable substitute for Tito’s, and at $3 less a bottle, I’d choose it if they were my only options. It probably goes without saying, but I’d much rather drink Jim Beam Original.