Nose - sweet grain, grape skin, lemon lime soda, grapefruit zest, floral tea, black pepper, mild to moderate ethanol burn. Taste - lemon lime soda, sweet grain, grape, mint, black pepper, ginger, powdered sugar, orange blossom, mild to moderate alcohol bite, finishing medium short with sugary grape, sweet grain, and citrus zest flavors. This has the most interesting nose of any vodka I’ve tried. It’s more like a toned down modern gin than a vodka, which is good thing in my book. It has a noticeable Sprite vibe mingled with some sweet graininess and minty, peppery notes in the background. The same qualities transfer to the palate, with a strong gin-like presence on the arrival. Grape is also apparent, reminding me a bit of the Remy V eau-de-vie I tasted a while ago, but much less full-bodied. Overall, this is some tasty vodka. It’s actually more akin to a mediocre gin. Based on my initial impression, I think this tops my current leader, Ketel One, in sippability. One caveat is that this really isn’t a neutral vodka. I wonder whether it would mix well in the standard vodka cocktails, as it will certainly impart some flavors of its own. All things considered, we have a new front runner in this series. For me, it’s on par with Jim Beam Original, and I can see myself reaching for this if I had to choose between the two.