Nose - soft grain, dry herbal notes, subtle vanilla, black pepper, mild ethanol burn. Taste - soft sweet grain, lemon and grapefruit zest, vanilla, powdered sugar, floral tea, black pepper, mild to moderate alcohol bite, finishing medium short with dry grain, sour citrus, and vanilla, and pepper flavors. I know people often say this is just rebranded Grey Goose. While there are some similarities, I don’t think they’re the same. I actually like this slightly more. The nose is neutral and unremarkable. There’s the soft grain from the wheat, a bit of herbs and spices, and just a hint of vanilla. On the palate, things get more interesting than with Grey Goose. The arrival brings nice citrus zest, more vanilla, and some tea vibes. Whereas the Grey Goose presented rather muddled, this fares better, although not quite at the level of Ketel One. Overall, this is solid vodka, but not exceptional. The big selling point here is the price, for those who are fortunate enough to live in an area where Costco sells liquor. It’s about on par with the rest of the pack, so Jim Beam Original reigns supreme, at least for today. Thanks to @ContemplativeFox for providing the sample and encouraging this vodka sipping madness.