Poured neat. Nose is surprisingly light for 100 proof and reminds me of Rice Krispies cereal, fresh cut hay and brown sugar. More sweetness finds its way to your nose after the first sip. Almost watery up the front but the flavors ramp up as it passes across the tongue. More grain forward cereal notes on the palate, moderately sweet and fruity. Makes me think of boozy Apple Jacks. Creamy finish with a cinnamon gum kick. Good value for the price. Middle of the road bourbon that will probably find its way to a future tailgater or two.