Red fruit and graham crackers on the nose. Sweet grain, cherry berry, and vanilla, full and robust in the mouth, with rye spice in a lightly astringent oak finish. Beautiful rich auburn color, medium body. Ice stretches and thins the flavors--may be better imbibed neat, or produced at a higher ABV, 100+. I like wine or port-finished bourbons, and this one is... I'm going to return to it and retaste before making final judgment. Ok, so after a few days of tasting, this remains a very drinkable bourbon, but one without great complexity. Add ice and its flavors thin immediately. It's easy and accessible and delicious, and that should be enough, but... I can see why people like it, I like it, but one can always want more.