I'm not sure I understand the hate for this. It's really low proof, a bit one-note, and isn't complex - but, it's not offensive or undrinkable like some bourbons and whiskeys I've had. Nose is really faint, almost imperceptible. If anything, it smells like generic bourbon but extremely watered down and muted - which it essentially is. Initial flavor is a touch of fall apple, slightly baked. There's cinnamon in the finish upon chewing. There is a slight minerality and peach/apricot/stone-fruit quality that reminds me of Dickel - but to a far lesser degree than most actual Dickel products. I can hold this in my mouth for maybe 5-10 seconds, before it even starts to pick up the slightest spice/burn. I dare say I even like how crisp this is. This reminds me of standard Jim Beam profile without the peanut. If it can be had for under $18, I don't think it's the worst purchase. It's currently $15 at the nearby state-controlled store. There are definitely better bottles at $20, but there are bottles at $30-$40 that are far worse. Take that as you will.