Just now finishing the bottle. I’d say that the 10 is tastier in a straightforward sense. The Lore gains bonus points for its ridiculous complexity. Overall I’d give it the same rating. What I like about the Lore in particular is that it tastes good neat, with water, and with ice, all in different ways. Neat is more band-aidy, water brings out the sweetness, and ice makes it thicker and smokier. But at the same time, if you want something that tastes just as good without any fuss (for half the price), you might as well go with the 10. As an aside, I like this better than the Uigeadail, which is ashy and bacon-y in comparison.