Immediately impressed with the marketing...fancy looking bottle, which will definitely stand apart from the crowd...perhaps a Pappy look-a-like is helping with this aspect. Boozy, cherry forward nose, which translates into a taste that's as if you cracked a dried peanut-shell and found a drier / shriveled cherry is inside; and you eat both of them...(its becoming hard to dress up typical bourbon notes)... this undergoes a metamorphosis into a vanilla oak finish. This tastes higher proof than it actually is, which is a nice positive, but unfortunately this does not punch at the price point. If this bottle were to drop in $20 increments the score would improve in 1/4 star increments. It is good, and possibly better than most bourbons I've had, but we are pretty far past the inflection point on the diminished return curve. 5.0 - go out and buy all of the stock you can find. 4.0 - must buy at least one bottle before you die. 3.0 - solid, must try at a bar, or mooch from a friend. 2.0 - didn't like it, you may. 1.0 - you may have the palate of my dog, and he licks his own ass.