I'd heard that this wasn't as bad as most flavored whiskies. If so, I shudder to think how horrid the rest must be. It's not as artificial-tasting as the few others I've sampled, but still disgustingly sweet and just bizarre. I gave the remainder of what I bought to a friend who loved it, pointing out that it tasted just like a Bit-O-Honey candy. Ii think he's right, but I always hated Bit-O-Honey. How about some whiskey-flavored whiskey, for Christ's sake!?