Quite sweet flavor profile, supported by excellent wood notes. I typically prefer less sweetness and more wood and spice in bourbons. However, this is definitely a quality whisky, and despite the proof is quite friendly. I think it makes for a good gift for someone who likes sweeter whiskys. Also, the bottle is very good looking and sits great on my counter. Excellent served neat. On ice it's ok, but it tends to elevate the sweetness too much for my taste.