Get past the initial fumes of strong ethanol and you'll find surprising butter and nutty smell to it along with corn, which is unsurprising given it's made up of 80% corn. I drink a lot so this didn't burn much at all though I imagine as a shot this would make it's presence known. They went out of their way though to make this a pleasant experience. On the tongue it reminds me of salted caramel candies. I forgot the brand but will update this review if I figure it out. Also reminds me of the Buttered Popcorn Jelly Belly. Other reviewers weren't lying when they said it's a butter-based taste though there is also some kind of nut. My best guess is walnut but I'm not up to date with my nuts. It's there though and pleasant. The finish is of ethanol though so just be prepared for that. This would honestly make for an interesting mixer when you want whiskey and butter to your cocktail. Peculiar!