I may frown deeply upon celebrity created or inspired spirits, but having had this many times before, this is an exception to that rule. Coming in as my second favorite reposado, I finally have a bottle to rate properly. Light straw color, pretty expected for a 7 month reposado. The smell of sea salt jumps out of the glass from a distance, but getting closer, it's just salted caramel, and so much of it. The agave is there, with just a touch of a vegetal undertone, but sweet is the prevailing note here. Having had the blanco but not the añejo, I can tell the barrels used have a lot of character, which definitely draws me to want to try and compare to the añejo. Thankfully, the flavor is not quite as sweet as the smell. The initial flavor is light vegetal, with the salt and agave mixing in, very standard. The mouth gets a bit hot here (surprising for just 80 proof), and what you've been smelling before and all this time finally begins to come through. Salted caramel and sugary agave fill the mouth, clocking in as the second sweetest tequila I've ever had (this is likely the doing or product of being a celebrity spirit). The finish is still hot, with salt slowly taking over the sweetness as time passes. It would depend on what company you're in to call this tequila. People who are mixing this or taking shots of it, sure, it's a tequila not much unlike any other. But for the crowd who is sipping it, you'll unlock a whole new flavor profile to add to your bar, and add to the bottles you'll confidently pour neat. It's obvious by now that this holds a unique place, but to be honest, this rivals flavored whiskeys in sweetness when just drank neat, so it's not really my preference in that regard. I look forward to experimenting in different ways to enjoy this though, as time goes on.