I'm actually quite fond of the flavor. Imagine a generic margarita meets the spicy kick of a Michelada. Admittedly they put in just a tad bit more agave syrup than I'd have preferred and at $14 for a four pack it's a bit pricey but this goes down smooth and is enjoyable all the way through. Easy sipping, sweetness, and a nice kick make this an easy RTD to recommend and one I'll be returning to all summer. Nicely done!