I'm extremely conflicted on this one. Plainly put this isn't a rum. It can barely even qualify as a spiced rum. So it feels disingenuous that it's even marketed and sold as a rum. It's closer to a Seasonal Liqueur perfect for a very boozy eggnog than any other kind of rum. From the get go it's apparent this has been infused with a bunch of additives and sweeteners. Vanilla extract dominates the glass so much so it can be smelled from a few feet away. Cream soda, molasses, sugar and orange peel are also very much present. It tastes like a very flat root beer with hints of cream soda rounded out by a prominent vanilla bean profile. Hints of licorice and cinnamon can be found. Rum? Nowhere to be found. It's shocking to find out it's even 40%.This is begging to be poured over ice cream, pastries or eggnog. But it's most definitely not a rum. Market it as a liqueur and I'd have given this a solid 3.25.