What a pleasant nose! There's just the faintest hints of wheat carelessly mingling in the background and a nice sweetness. Almost like a few drops of vanilla were added. If you search really hard you get a bit of a peppery spice. It's a very gentle aroma. It's thus completely surprising that it has quite a few flavors going on! Along with the wheat of the nose there are these gentle whispers of vanilla and custard. It's so, so good! My only gripe is that the finish comes abruptly and punctures the experience unceremoniously. It's a sudden bitterness. Maybe even pepperiness that doesn't fit the rest of the experience. It's more on the watery side as far as wheat vodkas go and as far as cheap vodkas go, this is both extremely enjoyable with minimal burn. The bitterness at the end is a tad potent and unpleasant but not enough to take away from what is a great vodka.