Another surprisingly good, affordable vodka Wheatley has a very pleasant aroma of wheat and syrup laden pancakes though I had to let it sit for a few seconds before these more pleasant aromas manifested. My initial smell was of strong ethanol fumes and wheat. Once it settles down though, what an aroma it is! On the palate it tastes like vanilla and almost like some baked, lightly sweetened treat. But it should be noted that it does have a strong and commanding alcohol presence along with a bitter finish. I suspect this is the spicy and citrusy flavors people are referring to in other reviews. It's hard to explain. The bitterness and alcohol don't taste *bad* or like it's a bad quality vodka. But I did find them to be more potent than I'd care for and as if they intruded in what was an otherwise sweet and appealing palate. The bite just didn't sit right with me. I suppose you can call it bold but it felt a bit out of balance to me. Depending on my sips it tasted fine and even gave a nice heat burn to the proceedings and other times it made it burn too much. I'm gravitating towards not liking how potent they are. Texture wise it's a nice compromise between oily and watery. It makes it's presence known without being overly intrusive. Nice mouth feel, I approve! All in all this is a good vodka. If you don't mind some spice and a bitter, purposeful bite this is the vodka for you. Otherwise I think Absolut has the same sweetness with less of the brusque bitterness.