Veil Vodka has...shall we say a questionable reputation of making flavored nonsense. Which is why I chose this flavor. Surely you can't go wrong with such a simple concept for a flavor. But alas, here we are. The smell alone is pretty preposterous. It reminds me of those odd mixed drinks Denny's used to serve under names like Pacific Chiller. I hadn't thought of that smell in ages and never dreamed I would chance upon it when reviewing a flavored vodka. To it's credit you can smell the cranberry and lime. But they don't smell natural. Or artificial. They just smell bizarre. Almost fizzly or bubbly. Not sure how they pulled that off. And somehow the rest of the aromas are of dusty vodka. Sweet dust reminiscent of a Denny's carbonated beverage is a wild tasting note. It also tastes like the Denny's drinks! But if you've never had them that isn't a particularly useful frame of reference. So it tastes like concentrated corn syrup that came from a Sprite doused with Rose's grenadine. The vodka is just barely discernible at the finish. But really it's a syrup bomb baby. I'm honestly surprised this isn't carbonated either because it packs this weird kick that's reminiscent of sodas. My best guess is some acerbic acid added in to pretend there's actual lime in this product? Yeah the taste isn't great. It's overly sweet nature makes it supremely cloying and undrinkable by itself. Looking up reviews online and people seem to love it on ice or with ginger beer. I guess that could work but why not add real cranberry juice with vodka to your ginger beer? Or just syrups because that's what this is: glorified, vodka infused cheap syrups.