Aroma of brown sugar and a hint of red apple. Smells quite nice. Not much flavor in the mouth but mostly appearing after swallowing and very brief. I detect a little caramel and what kinda-sorta is like a Jamaican funk/hogo but not as good. Has a taste like that of lesser quality rums. I tried it in a Coke and the resultant flavor still tasted cheap. Rating based on neat sipping.