I'm on the fence about this one but gravitating towards actually deeply enjoying it. Mainly, I can't decipher whether I like it's approach to be both sweet & bitter without any tartness and my brain cannot decide if it tastes somewhat artificial or it's just the smell that seems fake. Certainly the aroma would lead you to believe this is flavored nonsense. You get clear lemon zest, limeade, and it brings back memories of the smell of powdered limeade premixes my family would buy when we couldn't afford real, fresh squeezed limeade. I would even go so far as to say it smells like the Minute Maid Lime sorbet. Taste wise it strikes an interesting balance between sweetness and bitterness. When sweet it reminds me of a key lemon pie and careless afternoons with citrusy sorbets. The bitterness is close to what I would expect an extract from lime & lemon peels to taste like. It's the kind of bitterness you seek in a Vodka Tonic imbued with a bit of lime juice & zest. Towards the mid palate there is a taste almost reminiscent of a tart granny apple and the finish does include bitterness of the ethanol kind. Still, this is quite a refreshing vodka just begging to be mixed in a tonic or actual citrusy summer drink. This would go over well at a summer party being a versatile drink that can sub in a variety of cocktails while still providing a fun citrusy twist. Not bad!