Total Wines' answer to Tito's, Tower Vodka is proof that while imitation is the best form of flattery, flattery is cheap for good reason. What little aroma Tower Vodka has is extremely hard to describe. It smells like dusty crops, a potent sweetness that is completely non-descript and a whiff of ethanol. At first smell it immediately reminded me of Tito's with it's muted, dusty aromas but it doesn't have that nice yeasty quality of Tito's. There's not a lot going on when you drink it either. There's a noticeable, pleasant sweetness in the front and mid palate that comes from the corn but it's nothing exciting. Starting in the middle of the mid palate there's a bitterness that comes into play which I find in most corn-based vodkas. It reminds me strikingly of a citrusy zest that's impossible to pin down. The kind of zest you get from a generic big chain restaurant's salad topping. Not bad but completely forgettable. There is also the faintest trace of a corn flavor here. Ghost corn, if you will. You have to search for it hard and deep to notice it but it's there. Barely. The finish showcases a medium-light burn that I would say is just slightly more potent than Tito's but doesn't register as much ironically because the preceding bitterness prepares you for the burn. I would not recommend Tower Vodka for sipping. Much like Tito's it's meant to be a fine mixer playing it's potent sweetness as it's calling card. It also makes for a decent shots vodka albeit with a more potent burn than the brand it's trying to imitate. I'll be honest too, I'm not sure I would be able to differentiate this from Tito's with one exception: texture. This feels much more watery than Tito's which is oilier. In many ways this feels like if Tito's and Smirnoff had a baby. The aroma and sweetness are from Tito's while the watery texture, strong neutrality and bitter finish remind me of Smirnoff. Too bad it's just a more boring version of both. Still, if you want to save a few bucks for your next party, Tower Vodka is a decent if unexciting option.