Neat. Aroma is sweet, apple, citrus, floral, vegetal, a little funk, earthy softness. Taste is sugar cane sweetness, green grass and herbs, floral, a little black pepper and apple cider. Finish is sweet, but dry with some herbs and that interesting funk Overall pretty smooth, very interesting flavor profile that's totally unlike other rums. I can see how this could be a love it or hate it style for a sipper. It's more comparable to some of the more herbal tequilas than a more common style of rum. I see why this is popular with tiki drink as it adds a lot of complexity.