I owe everyone a deep apology over how bad my initial review of this was. By itself this doesn't taste too bad but I recently did a side by side comparison of various Margarita RTDs and it became evident how bad this actually is. There isn't any smell or trace of agave in this product which is baffling because at 12.5% it should be present. But that by itself wouldn't be off-putting if it didn't smell so badly. We're talking Sicilia Lime Concentrate and dusty, syrupy Sweet & Sour mix. On the tongue you don't get much of any particular flavor. It doesn't taste bad per se. Just very cheap and lazy. Lime Concentrate, some sweet and sour. That's it. I'd expect this from a Chili's at a rush hour. This is drinkable. It won't make you gag but there's really no reason to ever purchase it. For just $2 more you can get the excellent Cutwater Lime Margarita. I wouldn't turn this down at a kickback but I still wouldn't seek it out. I'm leaving my original review up because it is still how I felt about it at first but after a more intentional tasting compared to other products it's evident this isn't a good product. If this is the standard, it hasn't been set very high.