I agree with @PBMichiganWolverine - if tasted blind, I'm not sure I wouldn't have thought it was a mocha liqueur. A little of the rye spice seems to be there on the finish, but very chocolaty. Very interesting and a great value at $34. Update: after subsequent tastings, my rating has been revised down. Too sweet and chocolaty to be something I have a regular interest in. Have tried adding a little of this to a more conventional rye, but similar to adding peated whiskey to unpeated, it takes very little to significantly change the taste. Still worth checking out for the novelty, but I won't be replacing this when I finish.