Soju isn't meant to be fancy or sophisticated. It's what Korean people have after work while downing greasy food to keep the flavors at bay. It's meant to be an easy, cheap drink accessible to all. The flavored stuff is especially notorious for being easy to down while being of a low quality. Yet Jinro's Strawberry Soju hits a special spot. At 13% it isn't a boozy sledgehammer while the artificial strawberry flavor feels fairly convincing. It's both tart and sweet just like a plump, juicy summer strawberry and the alcohol burn is practically non-existent. I can drink this entire bottle in a matter of seconds and feel tipsy without ever feeling sick. It's a bottle I'd love to have around when getting ramen to go or when doing some drinking game with close friends. There isn't much more to this alcohol but honestly, at $3.99 for an imported bottle, there doesn't have to be anything more. It's tasty, fun to drink and just boozy enough to get the job done. What else can you ask for??