I tried a glass just out of curiosity since I saw it at a bar. Overall, very smooth. I know this term has negative connotations in the whiskey community, but it’s a good thing here. The base spirit itself is high quality (contrast with something like Beefeater, which is way too rough). The core of the flavor is a honey-lemon note, and all the other 45 or so botanicals kind of meld around it. I will not attempt to parse them out individually. But this stuff is good. Very floral and earthy, but not especially peppery. Not your standard London dry. My overall concern with it is that it would simply be lost in a cocktail that wasn’t very gin-forward, which kind of cuts down on its utility as a gin. But if you want to impress some guests, or if you’re a big gin guy, then you really can’t go wrong with this stuff.