This is the third sloe gin I've tried, after Spirit Works and Plymouth, and this one definitely differs from those two. It has noticeably less of the darker, "mulled wine" spice in both the aroma and taste. The plummy sloe flavor is less adorned here, and for me that gives this a "lighter" flavor. There's something almost like bubblegum in the finish. The text on the bottle touts their philosophy that in a good sloe gin "you must be able to taste the gin" and they practice what they preach. With the other two sloes I tried the gin is only a faint background presence, but with this one it's more noticeable. Overall I think I prefer the thicker, deeper flavor of the other styles, but this is still very nice. That lighter profile makes this more of a refreshing summery drink whereas the other two feel more autumnal or wintry to me. And that summery feel is certainly what you want at times. I'm enjoying a glass of this with ice on a hot night at the moment and it hits the spot. This is also a little or a lot cheaper (depending on my luck) than the other two. The bottle cost me $26. I can see getting more, especially if I finish this bottle while the weather's still hot.