The Bottle: Pretty simple, as far as competitors go. There are some nice details about the provenance of the spirit within without any kind of marketing fluff (multi-million dollar actor signature aside). In the Glass: Very light straw, reminiscent of an Ardbeg. On the Nose: Caramel, vanilla and vegetal notes. There is definitely a sweetness on the nose that runs through all of the different notes popping out. If you like tequila, this will be pretty inviting. Taste: Very soft mouthfeel with a giant wallop of vanilla. My guess is that whatever casks this spent the better part of a year in really played a big role here. The development brings in the vegetal and caramel elements with the vanilla starting to take the back seat, but like a toddler on a car ride...you are always aware that it's there. The finish turns nicely bitter as a good counterpoint to the initial sweetness and dries nicely. All-in-all, this is a pretty inviting tequila. I think that we've all "had a bad experience" with this kind of spirit (and I am no exception); but this expression has done a great job of "easing me back into the pool", so-to-speak. I look forward to comparing it with their añejo and blanco to see where the right balance of price and flavor lands.