On the nose the blood orange dominates with a nice suggestion of a spicy herb. Rum and lemon aren't immediately noticeable in the scent. Taste wise this reminds me of Blood Orange Sparkling Water with a nice ginger kick with the faintest bit of a boozy bite. The finish is nicely of lemon. Not a bad drink at all and fairly well balanced, as it has a nice mix of sweetness, ginger spice, tartness and an alcohol punch. Hard to chose whether this or their Rum Punch is the best of the series.