Lovely. I was trying to work out why its not sake and why its not shochu (which is frustratingly difficult to get in the UK). If I understand right, sake is not distilled (this is) and the fermentation process might be different, and shochu is limited to ABV of 36% (this is 40%) and can't be filtered though charcoal (this is). But it really is just like a really good rice shochu. Which is so much more interesting than regular vodka.