Rich, sweet nose with cherry fruit roll-up and tropical punch...but make that deeper and more refined somehow. Very sweet but balanced. The taste is like cherry cough syrup with a floral element, and rose Turkish delight. It gets slightly more sour near the end, but just enough to be mouthwatering. To the non-mixed drink drinker, this is a product very similar to Cherry Heering, which is often confused with maraschino liqueur. Don't make that mistake though. While maraschino liqueur is delicious in bourbon, this will ruin anything except a "Blood and Sand". Similarly, while maraschino is far too sweet to drink on its own, this definitely should be; it's almost like some kind of pre-mixed sour that doesn't need anything else.