Here in Ontario, this vodka is an excellent value at under $30. Made from wheat, this is a very smooth vodka, probably because of the 11 stages of filtration in the distilling process. I am partial to wheat vodkas and am really enjoying my first bottle. This is lovely on ice (made with spring water) and lemon peels. I've found that Nemiroff is completely head ache free (in moderation),which is important to vodka drinkers. I will definitely buy this again, as the other alternatives are in the $50 to $60 range where I live.