One thing I've noticed in these bottom shelf bourbons is their similarity to Tennessee Whiskeys. Lots of char, a little banana sweetness and not much else. Mixed well with ginger ale...passable on the rocks and neat. For $5 less, I can get Heaven Hills which has about the same flavor profile. For the same price I can get Benchmark, which has a lot more character. Tried it...it was okay...but feel there are better options for the same or less money.