Let's get this straight, this is a liqueur, not a bourbon. On the label it states "peach liqueur infused with Kentucky straight bourbon." Most stores and bars seem to display it right beside Jim Beam bourbon as if they were close cousins----hardly. A friend suggested I give this a try (the orange as well), that he really enjoyed a shot or two out of the frig when watching TV. In fairness, this (and the orange) are really pretty good examples of a rather tasty fruit liqueur. The flavor seems rather real, not artificial, and the hint of oak and vanilla from the bourbon seems to make a more well-rounded flavor. As long as you know you are getting a liqueur and not a flavored bourbon, you should be happy with your purchase. This bottle is 32.5% ABV. IF they used standard 30% ABV liqueur; and, IF they used standard 40% ABV bourbon, the math gives that this 750 ml bottle has 187.5 ml of bourbon in it. In other words, one fourth of the bottle.