Not bad, but kind of one note for me, very sweet with a tiny amount of spice and more heat than I'd expect even for 100 proof. Definitely not a $60 whiskey for my palate, there's just to much fantastic stuff in that range for this to compete. If it was $40 - $50 it would compete better. Unfortunately the (admittedly great) story doesn't make it worth the premium price. I'll be interested to see what they put out once they start using their own juice though.