So… created this one because the sticker is awesome, and clever (liquor king… rebel yell…. Rebel king… yea I enjoyed that a lot). First time ever trying a Rebel store pick, and was thoroughly impressed. Was a huge fan of bottom shelf rebel yell in college, but never knew why. As the palate and education elevated, I learned it was originally created by the one and only William Larue Weller as Stitzel-Weller wheated. It’s been a long time since the brand has held that kind of merit, being held as an easy mixer from the very simplistic and low heritage “Luxco Brands”, but was still a fun whiskey for a young 22 year old to pound back with coke on Friday nights… and Saturday afternoons… and Monday through Thursday mornings before class… Moving on, this is an awesome revival of the brand. The development of cask strengths, 99 proof small batches, and the illustrious very customizable store picks energized the Luxco brand in all the right ways. Enter this guy. Big bold wheated 113 proof KSBW with all of the smooth easy going sweet corn, and caramel butterscotch toffee, but that nice lingering spice of a big beautiful bourbon that you can tell someone put a lot of time and effort into creating. So why do I like this so much? Because it shows redemption, pride, and consideration into a brand that has definitely fallen from grace to a bottom shelf and is now building itself back up, one shelf at a time. At under 50, I’m a buyer every time! Thanks for coming to my TED talk.