This was my favorite value bourbon. However it seems the quality has taken a hit the last two bottles I've had. There's just something about it that's not the same and kind of off. It's not as rich, and tastes maybe younger? I've gone through a lot of 101 so either my taste buds have changed or the spirit has and I'm going with the spirit here. Still for $40 at the LCBO being 101 proof there isn't much to complain about. Everyone knows it's not shooting for high sipping marks. Also not crazy about the new look.