I don't know who the Master Blender for the Celebratory Blend is, but they should be commended. 'Sweet, Vanilla, Rich, and Full' sums up what this blend is all about. And it's deceptively smooth at 102 proof, because it's an easy sipper somehow. In case you missed that, we're talking a 102 proof Johnnie Walker here! GET IT. ENJOY IT NEAT. That's my highest endorsement. The only reason I don't rate it a '5' is because everything made has a Persian Flaw. In this, it could be a little more peaty.