First couple times trying it thought it was fine, decent enough, no big deal. Third time's the charm I guess. The nose offers plenty to keep you pleasantly busy. Fruit, spice, cedar. Taste is velvety smooth, with a minty/ethanol finish. Sure it's on the sweeter side (to be expected), but not overly so. I think that the menthol finish cuts through the sweetness just the right amount to balance things out. There's also a sort of sweet tobacco essence to it that works nicely. I can see where most will find this to be so-so at best, but it's hitting all the right buttons for me as I write this, so I'm going with that.