Has a nice bite at first but really light flavor and doesn't linger. There is almost a mild fruit-like trace left after the sip. The first night I thought it was so watery after that initial bite that I wouldn't buy it again. But the second night I drank it, I found that interesting fruit aftertaste made it worth a purchase in the future. The third night I drank it I realized the evolution - if I drink this after drinking heavier whiskey, I won't like it, but when I adjust, it's really nice.