Nose: Smell of toffee apple, apple sponge cake with fragrant honey and maple waft with spiced vanilla , biscuit notes and a slight hint of berries Taste: Taste is similar, but you get a strong vanilla hit, followed by an immediate maple syrup taste. The spice comes through nicely to add a bit of depth. More spice than the standard BB Creamy at first but texture and flavor dissipates fast. Finish: A full mouth feel quickly goes and like all low value Jameson whiskeys the flavour and bite wears off to quickly This is a short to medium lingering whiskey. I was expecting a longer and a more fuller mouth feeling. Thoughts: The ABV could do with a 55% instead of a 50%. Compared to the standard black barrel, I would have preferred to save myself the extra €15 for this bottle and gone with the normal black barrel, it’s subtly better, but marginally. It doesn’t deliver based on all the hype. However if this flavour profile tickles your fancy, then go buy the west cork black cast at half the price. It’s on par with BB and in terms in similarity but also pricing, the west cork black cask is a must try before buying the BBP. Update: as a neat drinker, once I added a tiny drop of water, it opened up the whiskey a bit more and made it more enjoyable.